How the convergence of sports and streaming creates opportunities for platforms and advertisers
Briefly

from Digiday5 months ago
"The subsequent convergence of sports and streaming is reshaping how fans access and experience live events, with major platforms like Netflix and Apple leading the charge."
Digidayhttps://digiday.com/sponsored/how-the-convergence-of-sports-and-streaming-creates-opportunities-for-platforms-and-advertisers/
"A potential, groundbreaking deal between FIFA and Apple, reportedly valued at $1 billion, could secure exclusive rights to a World Cup-style tournament, illustrating the lucrative intersection of sports and streaming."
Digidayhttps://digiday.com/sponsored/how-the-convergence-of-sports-and-streaming-creates-opportunities-for-platforms-and-advertisers/
"Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers in a fragmented media landscape."
Digidayhttps://digiday.com/sponsored/how-the-convergence-of-sports-and-streaming-creates-opportunities-for-platforms-and-advertisers/
"Live sports maintain their unique appeal as one of the last bastions of appointment viewing, keeping fans glued to their screens for real-time engagement."
Digidayhttps://digiday.com/sponsored/how-the-convergence-of-sports-and-streaming-creates-opportunities-for-platforms-and-advertisers/
Read at Digiday
#streaming #sports #media-rights #fan-engagement #digital-platforms
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