AARP’s chief brand officer, Barbara Burke, highlighted the urgent need for marketers to authentically portray aging, emphasizing that subverting stereotypes can alter how society views older individuals.
Danielle McMurray observed that the 50+ audience's use of online shopping and technology has surged, noting their adoption of QR codes has risen dramatically from 7% to 65%.
McMurray emphasized the willingness of older consumers to embrace technology, stating they are eager for tech-enabled products and that brands must cater to this demand.
AARP's adaptation over the past decade illustrates their commitment to understanding and serving older consumers, evolving from traditional media to a more robust digital presence.
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