How TGI Friday's made its media more cost-effective in tough economic times
Briefly

from The Drum7 months ago
Scarlett emphasizes optimizing media strategies during economic challenges to attract new and retain existing customers effectively.
The Drumhttps://www.thedrum.com/news/2024/08/02/how-tgi-friday-s-made-its-media-more-cost-effective-tough-economic-times
TGI Friday's shifts media spend towards seasonal occasions and strategic timings, focusing on platforms like Facebook, Instagram, and TikTok for tailored marketing campaigns.
The Drumhttps://www.thedrum.com/news/2024/08/02/how-tgi-friday-s-made-its-media-more-cost-effective-tough-economic-times
Read at The Drum
#restaurant-industry #media-strategies #economic-downturn #marketing-adaptation
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