"For Univision, it's a significant historical moment for us to broadcast the Super Bowl, and we're excited about it," said John Kozack, executive vice president of multimedia sales at TelevisaUnivision.
"We didn't package any of this together. They did their thing, we did ours, but we've seen that a lot of the same advertisers that have bought them are buying us. Not all, but most, and it's really been a way for them and us to extend the reach in the Big Game," said Kozack.
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