In an era of streaming, how content is consumed varies - from solo watching to community gatherings like family traditions, creating unique viewing experiences for different dynamics.
Traditional appointment viewing has shifted to viewers' preferred screens and platforms, allowing for always-on convenient streaming experiences that suit individual preferences.
Disney Advertising's study with Culture Co-Op, 'Generation Stream: Family Edition,' explores the impact of streaming on modern family life and entertainment traditions, highlighting the value of shared viewing experiences for families.
Streaming enables families to share impactful stories, foster fandom, and connect over shows and movies, presenting new opportunities for advertisers to engage with audiences in this collective viewing setting.
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