The article discusses the significance of strategic partnerships in driving business growth, particularly during the pandemic. The author shares their experience of securing partnerships with payroll companies like Gusto and Intuit, resulting in 200% business growth. The piece defines strategic partnerships as beneficial relationships between entities, and highlights the example of Microsoft, which expands its reach and capabilities through extensive partnerships. The author emphasizes the importance of regularly evaluating potential and ongoing partnerships to balance ambition with actionable outcomes.
To better handle the high volume of incoming business, we secured large-scale strategic partnerships with payroll processing companies such as Gusto and Intuit.
I endeavor to be as much of a doer as I am a dreamer, and good partners are the bridge between the two.
A strategic partnership is a relationship between two business entities that purport to provide one or several advantages.
Microsoft benefits from the expansion of their technological ecosystem, and their partners benefit from a market reach they could never achieve on their own.
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