In 2024, the intersection of sports with fashion became evident through movements like Tenniscore, heavily influenced by pop culture figures like Zendaya and events like Challengers.
The 2024 Google searches highlighted sports' cultural impact, revealing that while the NFL thrives domestically, soccer and cricket engage global audiences through digital curiosity.
The Taylor Swift effect on the NFL symbolized a significant cultural shift, as her connection with Travis Kelce attracted a younger female audience and boosted merchandise sales.
Events like the novelty boxing match between Mike Tyson and Jake Paul showcased the blending of sports and streaming platforms, hinting at future entertainment trends.
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