How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
Briefly

Snapchat, Meta, Pinterest, and Google are targeting ad dollars from TikTok by positioning themselves as alternatives for advertisers in case of TikTok's uncertainty.
Snapchat is actively working on tailored advertising solutions like immersive ad formats to appeal to advertisers, aiming to provide consistent returns amidst TikTok's challenges.
Read at Digiday
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