How small businesses can use TikTok to attract new customers
Briefly

Hot on the heels of TikTok's stateside launch of its in-app shopping tools earlier this week, American Express debuts a partnership that leverages TikTok influencers' expertise to help market small businesses and attract new shoppers ahead of Small Business Saturday on November 26.The Amex #ShopSmall Accelerator is a new content hub where TikTok creators, including Sofia Bella (4.3 million followers), Anna Sitar (12.1 million followers), and Brandon Blackwood (61,500 followers) provide helpful tutorials, and tips on how to promote businesses on the platform.
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