Divestment might be a four-letter word for marketers as TikTok may face a ban and Google could see a breakup of its ad business.
With a potential TikTok ban removing $8 billion of ad spend, advertisers may look to platforms like Instagram, Snapchat, or newer entrants.
The potential breakup of Google’s ad tech business could ultimately lead to increased competition in the advertising market, benefiting advertisers.
Previous government actions, such as shutting down media companies in countries like Venezuela and the Philippines, signal possible significant disruptions for American advertisers.
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