The partnership between Paramount Global and Shopsense AI will enable viewers at the 2024 MTV VMAs to shop outfits in real-time as they see them on screen.
Shopsense's new 'Lens' technology allows viewers to capture onscreen fashion moments and receive immediate product recommendations, bridging entertainment with e-commerce.
This innovative approach not only aims to enhance viewer engagement but also seeks to create new revenue streams for legacy media companies facing financial challenges.
As Bryan Quinn expressed, 'Everyone's got their phone or their tablet in their hand while they're watching TV', making this shopping method timely and relevant.
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