How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
Briefly

The partnership and potential future deals could boost both retailers taking a hit as consumers pull back discretionary spending, and legacy media companies that have tried to maintain profits in a challenging landscape.
Shopsense's AI-powered lens will allow viewers to snap photos of their favorite looks as they come up on screen and then browse similar options suggested by Shopsense's product recognition algorithm.
Read at NBC4 Washington
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