"Everyone's got their phone or their tablet in their hand while they're watching TV," Bryan Quinn, a former Amazon executive and Shopsense's co-founder and president, told CNBC in an interview. "This allows folks, in a non-disruptive way ... to go through that shopping journey without pausing the content." "
"The partnership and potential future deals could boost both retailers taking a hit as consumers pull back discretionary spending, and legacy media companies that have tried to maintain profits in a challenging landscape."
"The software will allow viewers to snap photos of their favorite looks as they come up on screen and then browse similar options suggested by Shopsense's product recognition algorithm."
"The agreement comes as legacy media companies look to generate new revenue streams and find different ways to monetize their content."
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