How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
Briefly

from www.cnbc.com4 months ago
When viewers tune in to the 2024 MTV VMAs, they'll shop the outfits in real time via a partnership with Shopsense AI, enhancing viewer engagement.
www.cnbc.comhttps://www.cnbc.com/2024/09/11/mtv-vmas-2024-live-shopping-is-coming-to-the-red-carpet.html
This allows folks, in a non-disruptive way, to go through that shopping journey without pausing the content, said Bryan Quinn, co-founder of Shopsense.
www.cnbc.comhttps://www.cnbc.com/2024/09/11/mtv-vmas-2024-live-shopping-is-coming-to-the-red-carpet.html
Read at www.cnbc.com
#mtv-vmas #e-commerce #shoppable-advertising #paramount-global #ai-technology
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