‘There's a lot of stuff here that doesn't have anything to do with marketing or advertising,’ explained Dani Mariano, president of agency Razorfish. ‘You have to look for the things that we think will have an impact versus what's just [generally] interesting.’
‘[Razorfish is] really great at bringing things forward for us, [highlighting] what would be meaningful for us based upon the relationship,’ said Jenny Hogan, senior director and head of DTC and channel marketing at Bread Financial.
Razorfish has been working with Bread, formerly Alliance Data Systems, since 2021. They set up meetings with key figures to guide their clients in navigating CES.
For example, Razorfish set up a pre-show meeting with CNET's Brian Cooley to give Hogan and other clients the lay of the land. Razorfish then put together a floor tour with Pinterest, where Bread already spends ad dollars.
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