In this digitally-saturated environment, marketers face the challenge of finding more people resembling their most loyal customers, necessitating novel strategies to enhance prospecting.
Successful campaigns stem from leading brands taking new steps to improve the effectiveness of customer prospecting, blending offline with digital approaches for better reach.
Programmatic direct mail combines online precision with offline engagement, enabling brands to target lookalike audiences more efficiently and improve overall campaign performance.
The innovative always-on strategy with lookalikes continuously refines target lists using real-time signals, ensuring a more precise outreach compared to traditional methods.
#customer-prospecting #digital-marketing #programmatic-direct-mail #ai-and-marketing #audience-targeting
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