How Penske Media achieved 100% addressability with first-party data: Case study | What's New in Publishing | Digital Publishing News
Briefly

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry.For Penske Media Corporation, owner of iconic brands that include Variety, Rolling Stone, Billboard, SHE Media, and others, it's a $multi-million challenge - how can it monetize its entire audience?
Read at What's New in Publishing | Digital Publishing News
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