| By Michael Bürgi
For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art.That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0 era empowers marketers and their agencies to use the Web3 technology as next-generation loyalty and data gathering tools.
For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art.That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0 era empowers marketers and their agencies to use the Web3 technology as next-generation loyalty and data gathering tools.
#people #years #immediately #conversation #advertising #necessarily #partnership #application #recent-months #physical-world
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