While TikTok does not pay directly for likes, they can significantly boost engagement and visibility, leading to more monetization opportunities.
TikTok's Creator Fund pays creators between $0.02 and $0.04 per 1,000 views, which means with 1 million views, creators may earn approximately $20 to $40.
The various monetization methods on TikTok include brand partnerships, Creator Fund, and selling merchandise, making it easier for creators to monetize their popularity.
Likes don't translate into direct payments, but a higher volume of likes can enhance the chances of increasing video views and subsequent earnings.
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