"Brands should be open to testing and learning as well," she said. Hegleman emphasizes the need for brands to adopt a mindset of experimentation to forge connections with their audiences.
"He has pushed us very hard over the past [few] years to measure the effectiveness of our events, experiences, and programs," she explained, highlighting the importance of data in evaluating and refining marketing strategies.
"When it comes to activating at external events and conferences, Meta centers the audience and tries to meet them where they are," indicating a tailored approach to audience engagement.
"At Davos, which centers on business more broadly, Hegleman's team focuses on landing Meta's narrative and pushing its products," illustrating how event contexts shape strategic goals.
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