In light of TikTok's uncertain future due to a recent executive order, Meta has initiated various programs to attract TikTok creators. This includes the Breakthrough Bonus Program, which rewards creators for posting on Instagram and Facebook and offers access to exclusive monetization opportunities. Additionally, Meta has been courting high-profile TikTok influencers with monthly cash incentives for exclusive content. Improvements in affiliate links also aim to support creators. These moves are seen as strategic efforts by Meta to build trust among creators and gain traction as an alternative platform.
One of the notable initiatives is the new Breakthrough Bonus Program, which allows TikTok creators to earn up to $5,000 over three months by posting Reels on Instagram and Facebook.
Partnering with some of TikTok's biggest homegrown talent is a strategic move to build trust with TikTok creators and bridge their audiences with Instagram.
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