Refining the retail experience journey to be more personalized and more valuable to the customer is the key to deeper relationship building. This often requires shifting your strategy to engage with your customers where and how they want - like when Glossier, a DTC brand, entered Sephora because that's where their customers wanted them to be.
Emphasize the experience. Challenge your teams to consider the marketplace and retail environment as an experience center, versus just an in-the-moment sales opportunity. Create differentiation and richer ways for the customer to discover your brand and products by adding value and entertainment beyond the coupon cliché.
#brand-love #customer-relationships #personalization #retail-experience #customer-focused-strategies
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