How marketers are leveraging Olympics' focus on women's sports to drive engagement | MarTech
Briefly

The visibility is increasing... opportunity to leverage social media... changed the dynamic.
Connect sports with culture... broader cultural impact of women athletes... casual Olympics viewers' passions.
Bose's campaign with Coco Gauff... showcases cross-cultural connection... engaging with younger audience.
WNBA gains consumer attention... driven by young stars... highlighting opportunities for brands to connect with diverse audiences.
Read at MarTech
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