Marc Jacobs's TikTok strategy stands out by eschewing polished content for raw, relatable videos from lesser-known creators, creating a stark contrast that spurs conversations.
Paul Hewitt highlights that this strategy is successful because it generates talkability, emphasizing that fashion's essence has always thrived on dialogue and cultural engagement.
The contradiction of luxury items marketed through lowbrow TikTok content captures attention, showcasing an unexpected blend that reflects the current culture and trends.
Marc Jacobs’s partnership with creators like Lewis Saunderson illustrates a unique approach to brand storytelling that resonates with Gen Z on a deeper, more authentic level.
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