Locaria identified systemic inefficiencies in multilingual media campaigns—termed 'leaks in the pipe'—which have been magnified amid Western economic struggles and the rise of emerging markets.
Transitioning from a focus on specific linguistic needs to a holistic approach in strategy and execution, Locaria seeks to redefine media planning through its new system, 'Media Localization Planning'.
Through engagement with global clients, Locaria aims to streamline campaign methodologies that suffer from omnichannel inconsistencies and quality mismatches across diverse markets and audiences.
By unifying media, data, technology, and language capabilities, Locaria is set to enhance performance in multilingual activations and address potential inefficiencies for ambitious brands.
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