Cyber Monday 2024 solidified the role of creators as affiliates, contributing 20.3% of U.S. retail revenue, showcasing a significant 7% YOY increase in growth.
Creators have turned recommendations into sales by effectively utilizing affiliate links, with social posts featuring these links being six times more likely to convert into purchases.
William White, Walmart's CMO, declared that 'affiliate marketing is the fastest-growing, hottest part of the marketing industry' signifying its rising importance in retail.
LTK, with over 350,000 creators, has positioned itself as the largest creator-guided shopping platform, significantly impacting retail strategies and creator-driven commerce.
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