Broadcast channels are the latest tool in the kit for fashion and beauty brands seeking to build their communities, but there's a trick to getting it right.
Since launching last September, it has gained over 5,400 members and is connected to Domingo's public profile, allowing members to react to polls and content shared by the Moda Operandi team.
Now, more and more fashion and beauty brands and retailers are following suit. Jacquemus has a channel titled 'Bonjour', which broadcasts to over 58,400 members.
Taking the form of a one-to-many messaging service, which leads on its brand or creator-led 'group chat' layout, influencers were quick to cotton on to the opportunity.
Collection
[
|
...
]