According to Antenna's research, the majority of new streaming subscribers opt for ad-supported services, with 38% of all streaming subscriptions being ad-supported- a significant increase from just two years ago.
Streaming services offer marketers the chance to leverage precise targeting and interactivity in ads, creating a more engaging user experience compared to traditional TV advertising.
Marketers are advised to take advantage of the data provided by streaming services to tailor their messages effectively and consider forming strategic marketing partnerships for broader reach.
Infosys has successfully increased brand visibility by partnering with various platforms, showcasing the importance of marketing collaborations in reaching a large audience.
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