How influencer agencies vet and navigate past fake influencers and followers
Briefly

from Digiday7 months ago
In 2021, 49% of all Instagram influencers worldwide had used fake followers at some point, costing brands an estimated $1.3 billion in 2019.
Digidayhttps://digiday.com/media-buying/how-influencer-agencies-vet-and-navigate-past-fake-influencers-and-followers/
Agencies stress the importance of developing clear-cut strategies to maintain authentic relationships between brands and creators, avoiding reliance on services to boost creators and maintaining genuine engagement.
Digidayhttps://digiday.com/media-buying/how-influencer-agencies-vet-and-navigate-past-fake-influencers-and-followers/
Read at Digiday
#influencer-marketing #authenticity-verification #fake-followers #relationship-building #engagement-metrics
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