In its first wave, DEI was seen as a moral imperative and compliance issue; the second wave will reveal how the brands that made DEI a true priority will start to see the payoff, literally, in the pockets of shareholders.
It's more important than ever to make sure your brand content is authentic and racially appropriate - not just for your brand reputation, but to build and maintain a loyal and active consumer base.
When diversity and inclusion are recognized as a strategic advantage, it rewards the boardroom and beyond. True DEI not only benefits employees and society at large but also translates into tangible financial returns for shareholders.
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