About seven months ago, we started to speak to the next generation of marketing or sales reps - we started to use the Gen Z and millennial tone-of-voice. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. We started to make it more of a conversational community. And it's working.
HubSpot's social team has seen 84% year-over-year growth on LinkedIn.
LinkedIn's Audience Has Changed: So Your Content Should, Too.
Why not test out their Twitter tone-of-voice - short, text-only casual posts, or what she calls 'shower musings'
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