How Gap's latest ad campaign starring Tyla signals the brand's new strategy under CEO Richard Dickson
Briefly

from www.fastcompany.com11 months ago
We were really great at it—until we weren’t...Gap hasn’t lived up to its legacy and its potential.
www.fastcompany.comhttps://www.fastcompany.com/91038686/how-gaps-latest-ad-campaign-starring-tyla-signals-the-brands-new-strategy-under-ceo-richard-dickson
[The campaign] offers a callback to the brand’s heyday while also trying to articulate a sensibility for the future.
www.fastcompany.comhttps://www.fastcompany.com/91038686/how-gaps-latest-ad-campaign-starring-tyla-signals-the-brands-new-strategy-under-ceo-richard-dickson
Read at www.fastcompany.com
#gap-inc #brand-marketing #revival-efforts #cultural-relevance #leadership-change
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