How gaming firm Overwolf quietly became one of the major players in gaming advertising
Briefly

Overwolf has been able to effectively monetize its unique gaming platforms by integrating ads directly into gameplay, contrasting with reliance on influencers seen in other networks.
In the past year, Overwolf's unique monthly user count surpassed 100 million, marking a significant growth due to their owned IP and tailored advertising approaches.
Read at Digiday
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