How Finding and Communicating Your 'Why' Can Transform Your Business | Entrepreneur
Briefly

People don't buy what you do; they buy why you do it. Identifying the 'why' is crucial for organizational success.
Customers look beyond just the products or services; they seek the reason behind a brand. Connecting on a deeper level fosters long-lasting relationships.
Discovering the 'why' involves introspection into the motives that inspired the business' creation. It's about a vision that positively impacts people's lives.
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