The effectiveness of social media in home sales is dependent on the real estate agent, but platforms like Facebook, Instagram, and TikTok are increasingly important.
Katie Lance emphasizes that agents should create assets they own, handle their content strategy, and engage where their clients are for effective home sales.
LinkedIn is a strong platform for agents; an updated profile enhances credibility and presents a positive image to potential clients when they Google you.
Building trust through social media is essential; it's about forming a community that will lead to sales when potential clients are ready.
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