"The aim of the campaign was to hero its unrivalled inventory, and the value it offers, to convince audiences to choose eBay first..."
"...a concept that had the scale and flexibility to span all stages of the funnel; from hero TV ads and OOH right through to performance channels..."
"...a rallying cry to bring communities together. It needed to build from the ground up. Just like eBay's audience."
"The single 360, through-the-line campaign was the biggest of 2023, aimed at increasing category awareness and boosting perception scores across range, trust, and sustainability."
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