Matt Navarro emphasized, "With product interest taking hold through our early adopter affiliates, influencer, and tastemaker approach." This highlights how strategic marketing through influencers creates a strong demand.
Navarro noted, "Demand continued to grow organically via word of mouth, social shares and community engagement on social." This reflects how authentic social connections drive product popularity today.
Speaking about Stanley's strategy, Navarro pointed out, "We embrace cultural moments and trends... been extremely active on TikTok and Instagram where our core audience is active as well." This illustrates how relevance in social media channels is crucial.
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