Creator-owned esports teams emerged as a way for the industry to escape sponsorship dependency, yet they still rely on sponsorship deals despite their initial appeal.
Moist Esports, founded by YouTuber MoistCr1TiKaL, represents the trend of creator-owned teams, but they face the same core problems as traditional organizations.
While creator-owned teams like Moist Esports have managed to capture brand interest, this model lacks a fundamental solution to the larger economic issues within esports.
The rise of creator-owned esports organizations illustrates the evolving landscape of esports, but questions remain about their sustainability and reliance on sponsorship revenue.
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