"That was a really big success for our brand," Norwood said. "We got a lot of media outreach from that, and our follower community grew from that activation."
Influencers are poised to play a powerful role in the 2024 election season, whether it's amplifying a cause, sharing support for a candidate or galvanizing people to vote.
But speaking out about social or political issues comes with a risk that not all brands might be willing to take.
Comedian Abby Govindan also told NBC News that she lost partnerships with brands after sharing pro-Palestinian views - but that hasn't stopped her from posting or amplifying related causes.
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