From music collectives to grassroots football teams, there's been a meteoric rise in the establishment of 'for youth, by youth' communities. Brands partner with these communities to drive credibility and connect with Gen Z effectively.
Black Girl Gamers advise brands not to dictate messages but to invest in genuine collaborations. Hellaa Melanin emphasizes the importance of accommodating community knowledge and avoiding starting from scratch without considering the community's insights.
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