How Brands Can Use Influencers for Summer Success | Entrepreneur
Briefly

The transition to Q1 2024 reported a 25% increase in influencer sales through affiliate marketing channels, emphasizing the potential for revenue growth and cost-cutting in marketing strategies.
Choosing the right platform and niche is crucial for successful influencer collaborations, with ConvertSocial's data showing varying average order values across platforms and highlighting the importance of targeting specific categories.
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