How brands are future-proofing their TikTok and social strategies
Briefly

While TikTok remains a powerful tool for brand and business growth, brands are future-proofing their social media mix, ensuring they're fully prepared for necessary pivots.
Learn how brands assess TikTok audiences and diversify social strategies to withstand digital landscape shifts in the new Wpromote guide.
The guide explores TikTok's role in the sales funnel, evaluating current social strategies, and the significance of a diversified media mix.
Read at Digiday
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