How brands and agencies leverage AI-powered data to drive sales
Briefly

With the rise of AI-powered solutions, marketers can now navigate the overwhelming amount of consumer data more effectively, achieving deeper insights than traditional segmentation methods.
The limitations of conventional segmentation tools mean that marketers miss out on understanding the nuanced behaviors of consumers, with AI providing a much needed solution.
AI-based consumer data is revolutionizing how marketers measure potential purchases, using behavioral patterns instead of outdated demographic categories to influence real-time decision making.
Custom modeling solutions backed by first-party behavioral data allow brands to predict consumer behavior more accurately, targeting and personalizing marketing efforts effectively.
Read at Modern Retail
[
|
]