Cameron emphasized that Axios is concentrating on influencers in niche industries, creating desired opportunities for advertisers by connecting them directly with executives.
Axios is shifting focus to niche audiences, like industry influencers, which provides a valuable sponsorship inventory due to limited connections between them and advertisers.
Cameron mentions, 'Niche is the new mass,' highlighting the necessity for brands to engage effectively with educated audiences through tailored marketing campaigns.
The key performance indicators for Axios now include measuring brand affinity rather than just traditional metrics like clicks and shares, indicating a deeper engagement.
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