In February 2023, Amazon launched initiatives to celebrate both Valentine's Day and Galentine's Day, focusing on female friendships. The company highlighted its Galentine's Day gift guide featuring trendy accessories and beauty products. Amazon collaborated with influencers part of its Influencer Program to promote authenticity and innovation in marketing. Influencers participated in events to network and showcase products, emphasizing Amazon's role as a comprehensive shopping platform. Ciara Miller, one of the influencers, expressed her excitement for celebrating Galentine's Day and the convenience Amazon provides for planning gatherings.
This year, Valentine's Day is all about the girls. Amazon has made it easy to plan last-minute girls' nights, and always has me covered with the best hosting essentials.
Amazon's approach to moments such as Galentine's Day aims to center around authenticity, continually innovating in how to team up with influencers.
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