How a refreshed paid media strategy generated 30,000 leads in a single month for Motors

Impression's strategic approach aimed to reverse the decline in traffic and leads for Motors, emphasizing the importance of paid media to achieve significant business objectives.

Faced with rising competition and a setback due to a Google algorithm update, Motors revamped its marketing strategy, entrusting Impression to spearhead a robust paid media investment.

To rekindle faith in digital marketing, Impression set ambitious targets for Motors: generating 20,000 leads monthly while reducing the cost per lead by 40%.

The strategy was designed not just to attract leads, but also to assure Motors' senior stakeholders that a well-structured paid media approach could deliver tangible results.

Read at The Drum