When working with leaders in financial services, real estate, and healthcare, we've consistently discovered that consumers don't want different experiences for different parts of their lives.
The point isn't just that browsers offer AI help; it's that AI writing assistance is becoming as standard as spell-check. When every text box can help compose your message, the feature itself stops being special.
Professional networks didn't embrace casual social tools on a whim. They watched their users switch between apps, bringing expectations with them.
Zillow read the room perfectly. Climate impact data belongs next to square footage. Modern homebuyers factor environmental risk into their decisions.
#digital-transformation #consumer-expectations #platform-convergence #ai-integration #feature-evolution
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