TikTok generated $14.7 billion for small- to mid-size businesses (SMBs) last year, and a further $24.2 billion in total economic activity, supported by small business use of TikTok.
Over 7 million U.S. businesses rely on TikTok, supporting 224,000 jobs in 2023, with California, Texas, Florida, New York, and Illinois having the largest impacts.
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