Hit A Bull's-Eye With Your Branding Using Emotion

"The key question leaders should ask when striving for effective branding is "how do people want to feel?""

"Brand leaders who understand the emotional triggers of their customers lead the brands that thrive."

"Forrester Research documented in studies that how a brand makes people feel has the largest impact on brand loyalty."

Leaders should prioritize the emotional experience when shaping a brand by asking how people want to feel. Understanding customers' emotional triggers enables brands to create deeper connections and competitive advantage. Research from Forrester shows that emotional response to a brand has the largest impact on brand loyalty. Emotional-focused brand strategies drive customer attachment and long-term retention. Brands that design experiences around desired feelings outperform those that focus solely on product features or rational benefits. Clear attention to emotional drivers helps guide messaging, design, and customer interactions to build thriving brands.

Read at Investor's Business Daily