Based on the information provided in the MarTech Salary and Career Survey, maestros are responsible for researching and recommending new marketing technology products, training and supporting marketing staff on using these products, designing and managing internal workflows and processes, integrating marketing technology products with each other, operating them as an administrator, and monitoring data quality within these products.
Additionally, maestros may perform technical reviews of marketing technology products, negotiate business terms for purchasing them, pay for them from a budget, and approve or veto their purchase.
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